Last month, Apple offered a free holiday playlist through the Apple Store app for iPhone. This month, in the same manner, it's offering the 7 Minute Workout Challenge app for free, effectively encouraging users to "jump into the new year."  

http://mashable.com/2014/01/11/7-minute-workout-challenge-app-free/#:eyJzIjoidCIsImkiOiJfY28xbmQybjNnN2QzMXluNXZncDNwMl8ifQ