“When people hear that Adobe is getting into hardware, for many the first reaction is ‘why?’,” explained Michael Gough, Adobe’s vice president of experience design, at the South by Southwest conference in Austin, Texas. “But, this really is within our wheelhouse. We’ve always built creative tools and these products are really just another example of that. This isn’t just another stylus.”

Adobe’s pen currently wears the codename Mighty, while the ruler is going by the name Napoleon—because “it’s a short ruler,” Gough said.

The two products, which Gough demoed at SXSW, as you can see in the video above, are built with clean lines and shod in aluminum and white plastic. They look not mistakenly like something Apple would design.

With a click of the lone button on the ruler, circles, squares, triangles, arcs and other shapes found in drafting templates appear onscreen for the pen to trace—just as architects, designers and engineers have done repeatedly for decades with a paper and pencil in the analog world. The ruler and pen, which features a pressure sensitive tip, also make drawing a straight line easy—something that can be difficult with a tablet stylus.

And while Mighty and Napoleon are built with the needs of architects and designers in mind, Gough said that Adobe’s first hardware wouldn’t have a steep learning curve—something Adobe software is known for.

“This is an opportunity for Adobe to make creativity accessible to everyone, because anyone who can use a pen and a ruler will be able to use this as soon as they pick it up,” he said. “That’s a sweeping, beautiful mission, but it’s also good business sense. We want everyone to be a potential Adobe customer—not just creative professionals.”

Source: http://on.wsj.com/Pyaq9q