Come join our event on May 20 (Wed) evening. Steven Cohn, Founder or Validately, will talk (via Google Hangout) about how to use Lean Customer Research techniques to validate customer demand. Ada Yuen, Co-founder of AddiThink, will share tips about using Validately to validate usability of designs.

PART 1 — How to Validate Demand with Prototypes - Steve Cohn

Learn how to use Lean Customer Research techniques to validate customer demand before writing a line of code.

Steven Cohn is the Founder of Validately, which empowers product teams to run Lean customer research on existing customers or archetypes of potential customers. Validately helps UX Designers and Product Managers quickly validate demand or usability on prototypes or live sites. Validately also launched its Lean Customer Research Academy to educate and certify UX Designers and Product Managers in proper research techniques. Validately's advisory board consists of Jeff Gothelf, Steve Blank, Marty Cagan, Laura Klein and many other Lean thought leaders.

Prior to Validately, Steven started and sold two companies. He also was an executive at Quantcast and DoubleClick. He graduated from Harvard Business School and George Washington University. He coaches the little league teams of his two very high energy sons. His extremely supportive wife has enabled his crazy entrepreneurial ambitions.

Website: https://validately.com/

Twitter: @Validately

LinkedIn: https://www.linkedin.com/in/stevencohn

Come join our event on May 20 (Wed) evening. Steven Cohn, Founder or Validately, will talk (via Google Hangout) about how to use Lean Customer Research techniques to validate customer demand. Ada Yuen, Co-founder of AddiThink, will share tips about using Validately to validate usability of designs.

PART 1 — How to Validate Demand with Prototypes - Steve Cohn

Learn how to use Lean Customer Research techniques to validate customer demand before writing a line of code.

Steven Cohn is the Founder of Validately, which empowers product teams to run Lean customer research on existing customers or archetypes of potential customers. Validately helps UX Designers and Product Managers quickly validate demand or usability on prototypes or live sites. Validately also launched its Lean Customer Research Academy to educate and certify UX Designers and Product Managers in proper research techniques. Validately's advisory board consists of Jeff Gothelf, Steve Blank, Marty Cagan, Laura Klein and many other Lean thought leaders.

Prior to Validately, Steven started and sold two companies. He also was an executive at Quantcast and DoubleClick. He graduated from Harvard Business School and George Washington University. He coaches the little league teams of his two very high energy sons. His extremely supportive wife has enabled his crazy entrepreneurial ambitions.

Website: https://validately.com/

Twitter: @Validately

LinkedIn: https://www.linkedin.com/in/stevencohn

PART 2 — How to design your research using Validately - Ada Yuen

Learn how to design tasks and questions on Validately to validate the usability of prototypes or live sites. The tips are applicable to other remote user testing tools.

With over a decade of comprehensive UX experience, Ada Yuen has deep experience leading and/or collaborating on strategy, design, and execution to drive conversions and ROI for web-based and app experiences. Through partnership with stakeholders at every phase of the UX lifecycle, Ada adds value to conceptual, high-level, and interaction design.

Following education in the US and Hong Kong, where she earned an MPhil and BS In Computer Science, Ada enjoyed early success in a development role for multinational clients. Her career trajectory spans established and start-up UX firms, work on a larger user-research team, and founding of a successful usability consultancy.

Website: http://addithink.com/

Twitter: @AdaPerhaps

LinkedIn: https://hk.linkedin.com/in/adayuen

Venue sponsor:

Blueprint (http://blueprint.swireproperties.com/)