A Little Bit About Me...

I grew up in Hong Kong and England. I now live and work in Hong Kong.

During my career, I've accomplished as a graphic designer, photographer, creative marketing strategist before transitioning to the field of user experience (UX) design ten years ago. Goes back to 2008, when I joined a financial startup, and I was introduced UX to create desirable experiences for users. This experience ultimately defined my belief that when designing for an experience or developing a creative strategy, the first step is to identify & understand your target audience. Combined with a clear understanding of the client's business goals, help steer the creative process and, therefore, robust & intuitive user experience. By interacting with stakeholders, product managers, and users at the early stages of development, I was able to design with a clearer vision that helped to bridge the gap between business needs and users' expectations. In my past 10 years of experience on mobile, one of the most important rule I've learned is to have empathy - the ability to understand and identify with another person's context, emotions, goals, and motivations, and the importance of communication - understanding your audience and how to speak to them is essential to any successful UX design.

I'm currently accepting new client work. Feel free to drop me a line and tell me a bit about your project.

Thanks for stopping by.

PROFESSIONAL CAREER

Seekers Capital Group      

Product Owner/Management/Service Design
Apr 2019 - Present

Responsibilities: 
Help the team ship the right product to users. Takes the "helicopter view" to create the vision, strategy & roadmap for the product.
Define internal processes improves the employees’ experience, which in turn, allows them to create a better user experience.


Product/UX Design Lead
Nov 2018 - Present

Responsibilities: 
Define the product experience across all surfaces, partnering with product management, research, and engineering to make sure the product continues to innovate by solving tomorrow’s problems today. Contribute to high-level strategic decisions with the product and executive teams and present designs, prototypes and concepts to cross-functional partners and stakeholders.

AXELCO (Consultant)        

Head of Design
March 2017 - June 2018

Responsibilities: 

• Inspires business and departmental culture, values, and brand promise.

• Constantly amend and communicate the vision in order to deliver the next paradigm in customer experience

• Tasked with ensuring that designated practices, annual product and consumer targets, and KPIs
  are met.

• Monitors and drives the product all the way from creation of design concepts to the final launch of
  the product as well as post-launch monitoring and analysis.

LOGIC EXPERIENCE

Creative Partner                                                                                                                                             Sept 2002 – Present

Our services includes: mobile apps, web services, websites. We’ll help with IA, UX, UI, Web Design, App Design, Interaction Design, Digital Strategy, Creative Direction, user testing, validation. We do it all.

ULAB        

Sr. UX Design/Product
Apr 2016 - October 2016

Responsibilities: 

• Open-minded, make critical decisions, and take ownership. Continually push for better experience.

• Ability to convey concepts through logical wireframes, flows and mockups and transform them into beautiful interfaces and experiences.

• Communicate across business, engineers teams and other different functions to shape the future of product (Mobile).

• Measure performance, define and direct A/B (split) and multivariate tests to improve customer experience.

• Use a human-cantered design approach to direct the design of product solutions that solve for the true needs of our users.

HSBC         

Global Sr. UX Design
Sept 2015 – Apr 2016

Responsibilities: 

I drive the ‘Best In Class’ direction of the product experience from research, personas, wireframes, and clickable prototypes for the global digital channels e.g. Internet Banking, Mobile and Tablet. 
I'm a strong problem solver, self-motivated, and will balance creativity with an analytical approach. I take ownership of the interaction design process while simultaneously cultivating an environment of team collaboration and open communication.

ROKO LABS (Consultant)  

Lead UX Product Design
Jan 2015 – Aug 2015

Responsibilities: 

• Craft and communicate compelling digital experience vision and strategies

• Deliver detailed experiences including but not limited to wireframes, users flows, UI specifications, clickable prototypes, research, usability analysis and interaction design from concept through completion

• Articulate complex product visions through simple, elegant designs that inspire and delight users

• Work with Digital Product Managers to clarify and define user stories as they apply to user interface

• Collaborate with UX team members to ensure the overall design is consistent with established styles and usability best practices

• Execute user research strategy, from planning, recruiting, design, conducting the research and analysis

• Proactively suggest UI / UX improvements for existing and future products

• Act as sounding board and brainstorm leader for new design concepts

MCGRAW HILL FINANCIAL - S&P CAPITAL IQ

Senior UX at IQLab, Head of UX/UI Mobile
Sept 2012 – Sept 2014

IQ Innovation Lab - To work with product techies, designers, entrepreneurs, business analysis and artists to explore new crazy/innovative ideas that we can engage in our desktop and mobile products. As a discovery type of person, my primary function is to learn then share with my team members. Most people are scared to fail but I believe failure is common in the world of innovation.

Mobile Team - To define, develop, test, and communicate how users interact with our product across various platforms and devices. Often I need to understand complex product requirements, and translate them into simple/ intuitive user interfaces. I oversee/create pixel perfect user experience wire frames, prototypes, and mockups and work closely with UI designers, product managers, engineers, and QA to bring designs to life. Lead the UX function and contribute to product design and strategy.

CARRYQUOTE AG (TALENT ACQUISITION BY S&P CAPITAL IQ)

Creative Director - User Experience Design
Mar 2010 – Sept 2012

My role is to create intuitive and engaging user Interfaces with the focus on the user's experience and interaction in mobile and convergent experiences across multi-native platforms (iOS, Android, Windows Phone and BB).

This year alone, I've been actively transform client’s business needs into design strategies, interaction and visual design solutions with many top Financial Institutions, mobile giant, media companies and exchanges such as Nokia, S&P Capital IQ (McGraw hill), New York Stock Exchange, Bank of Montreal, Macquarie, CNBC and many more… 

Responsibilities

• Oversee the development of creative; combining strategy, interactive and brand design, creative content and technology.

• Engage in new business pitches to win new, and extend existing client relationships. Advocate to sell creative work that inspires the Company and builds our portfolio.

• Lead initiatives for developing and refining UI/UX best practices and processes.

• Maintain constant communication with the Executive Leadership team (COO) to raise issues and concerns with product developments

• Work along with product team to interpret client needs in a coherent and constructive format for the creative development of the project as well as develop new business opportunities.

• Collaborating closely with product, engineering and design throughout the product lifecycle.

• Foster a creative culture that supports innovation, teamwork and professional development

• Manage multiple projects from concept through completion

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