It’s easy to say that effective content meets user needs. But when it comes to making that happen on a complex digital project, things get tricky. We come across subject matter experts who don’t have digital experience. Or we find agile development processes which seem to leave out content. Convincing colleagues of the benefits of our approach can seem impossible.

There’s another way. Instead of trying to convince people that user-centred content is more effective—telling them how it should be done—we can show them that focusing on user needs results in content that works for everyone. At the second annual agile content conf you’ll learn practices to help teams work together on content.